RFS Renovates Brand and Expands to National Restaurant Remodeling

BROOKSVILLE, Fla., Jan. 28, 2016 /PRNewswire/ — Regions Facility Services Founder Ron Wilhite announced today that due to growth in the southeast over the past 13 years, the company is rebranding to RFS in order to handle nationwide restaurant renovations.

Wilhite said, “When I started the company in 2003 as a licensed building contractor, I thought that covering a region was just right for us. But as we have grown and really learned the needs of our larger restaurant brand managers and their portfolios, we had to increase our renovation partner network to handle new geographic locations across the US. We also noticed a very unique value added proposition that we offer over our competition; being on time, on budget and offering the ability to be empathetic to clients trying to run a restaurant without interrupting business with a renovation.”

RFS’ new positioning line Remodeling the Renovation Experience focuses on the various ways the RFS team is changing the way restauranteurs feel about the entire remodeling process. In addition to the new positioning, RFS is also launching a new logo that represents energy, growth and forward thinking in a fragmented industry.

Wilhite added, “The construction and renovation business as a whole gets a pretty bad wrap and we’ve seen some veteran restaurant executives cringe at the idea of having to implement a renovation on a busy location, let alone a nationwide renovation on hundreds of locations. This is where we shine as our management model focuses on ‘no titles’, offering empathy to our clients during some very stressful times. Our goal is to execute the same service every time, no matter how difficult the task. This new brand is simply showing the nation that a small regional company can learn lessons and grow to handle some pretty big national clients. And we know we won’t let them down!”

RFS is a quiet pioneer in the restaurant renovation business offering high quality facility management experience and a multitude of services through an experienced network of veteran service partners. Our empathetic team members are interchangeable on all levels, share an unparalleled work ethic and are known in the industry for being on time and on budget with minimal operational disruptions. Our mission is to “Remodel the Renovation Experience” one restaurant at a time.

RFS plans to roll out the new brand and position at the 2016 Restaurant Facility Management Association’s (RFMA) Annual Conference at the Gaylord Opryland Resort & Convention Center in Nashville, taking place March 13-15.

For more information on RFS and their 24/7 support, visit www.rfsrenovates.com, or call 844.RFS.RENO (737.7366).